On Thursday, the Supreme Court of India took a progressive step and annulled Section 377 of IPC, which legalizes consensual relations between homosexual people.
Brands and agencies encouraged this step and had a story to tell quite creatively. We must say Social Media was completely flooded with creatives/videos talking about Section 377.
Let’s take a look at some of the interesting stuff –
1.Durex India –
Brand which is known for their spontaneous and quirkyresponses to all the trending topic showed how love may “come” in all forms. They couldn’t have done it better! Good Job Durex India.
Love comes in all forms. Durex celebrates the victory of love. #Section377 #Section377Verdict #loveislove #LGBT pic.twitter.com/wbI6UhkkBQ
— Durex India (@DurexIndia) September 6, 2018
2.Swiggy –
This is how Swiggy celebrated the sweet victory of Love.
India just witnessed a sweet victory for love! #Section377 🏳️🌈 pic.twitter.com/34UoGxV9A7
— Swiggy (@swiggy_in) September 6, 2018
3.Café Coffee Day –
A simple yet smart move by CCD showing ‘Love is Love’ and is equal for everyone.
No excuses, no regrets.#LoveIsLove #377 pic.twitter.com/qsox7XfYXk
— Cafe Coffee Day (@CafeCoffeeDay) September 6, 2018
4.Flipkart –
This is how Flipkart celebrated the cancelled order that has delivered dignity, equality, individualism and freedom. Well that’s an order well cancelled!
Here’s to celebrating the cancelled order that has delivered dignity, equality, individualism and freedom. #Section377 #LoveIsLove #NayeIndiaKeSaath pic.twitter.com/6XqX0V7NlZ
— Flipkart (@Flipkart) September 6, 2018
5.RedCube Digital –
A minimalistic design showing the Freedom of Love for all. Indeed a creative idea RedCube.
6.Goibibo –
This is how Goibibo supported repealing of section 377.
It’s Set, Love Gets to Go! #LoveIsLove #Section377 pic.twitter.com/EQuybpe3Tz
— goibibo (@goibibo) September 6, 2018
Not just this, some brands/agencies also showed their love and support to this by changing their logo on the official social media channels.
Uber App also made an interesting move by adding rainbows to the route map.