In this digital era, every organizations have put their foot into online marketing. Apart from traditional marketing, digital marketing has really spiked into the graph in short span of time. Digital marketing has now become core marketing tactics to engage with the customer or potential customer. A brand or organisation with small- or large-scale productivity have also made themselves available to the transforming digital age.
Digital marketing has lot of dimensions stuffed inside, depending on what’s organization needs are. SEO (Search Engine Optimization), SMM (Social Media Marketing), PPC (Pay Per Click), YouTube Marketing, SMO (Social Media Optimization) or Mobile Marketing, everything comes under one roof that is Digital Marketing.
Often people get confused between all these prospects and get themselves tangled in the process. Many like SEO, many go for SMM, while some with PPC. To be honest, every part of the Digital Marketing has its own essence. Things which SEO can do, might be tough for SMM to execute. So, entirely the service depends on your business, location, TG (Target Audience) and more.
People and experts debate quite a lot on which one is better? SEO or PPC? Moreover, both have their own pros and cons. Therefore, below is a comparison of SEO and PPC and how it is beneficial –
SEO (Search Engine Optimization) –
While SEO may take months to show the results, but it is reliable source to carry on. SEO may get results after 6-8 months however, once it does, there is no stopping that. Some of its perks includes –
- Longer Lasting Benefits
- Budget can be flexible in every month without hampering the overall results
- Digital Presence in the Industry
- Organic traffic can be big booster than paid
- Continue to receive results even after the budget exhausts.
PPC (Pay Per Click) –
One of the most used service to withdraw quick results, PPC is widely used by brands and organizations. Its quality to deliver your desired results interests many. Moreover, this can be a short flight which got excited but may leave a dent on your pocket. Some of its perks includes –
1) Instant results.
2) Pay according to certain activity performed by user.
3) Higher chances of getting a potential customer or client. 4) Easy to beat competitors on SERP (Search Engine Result Page)
5) Real time Performance Analysis
