Coronavirus Lockdown: Social distancing awareness by various brands

Almost the whole world is following social distancing at present! The term ‘Social distancing’ has recently become popular due to the spread of the novel coronavirus. It is one of the key approaches that can slow the spread of coronavirus, as it means to reduce unnecessary contact with others and to maintain a distance of around two metres from other people. To raise awareness about social distancing and express harmony with consumers during this global crisis, different brands came up with some brilliant ideas and digital creatives. In an effort to encourage people to stay safe at home and follow social distancing, these brands have worked to conceptualize campaigns to raise awareness.

• Fevicol

The brand Fevicol always uses topical and quirky creatives brilliantly on its digital media platforms. The brand, for instance, highlighted social distancing, through its creative describing- “kal ke mazboot jod ke liye, aaj thodi doori maintain karona.”

In its second creative the brand illustrated the importance as- “Door-i banaye rakhna mat bhoolna“

• Amul

Highlighting social distancing’s importance, Amul promoted one of its products ‘Amul Malai Paneer’. The caption reads- “Social distancing is really important. But, its fun when you have you favorite #Amul Malai Paneer by your side.”

• Coca Cola

Coca-Cola’s creative shows each letter of its logo separated with the slogan “Staying apart is the best way to stay connected.”

• Parle G

In their creative, the brand showed, that Parle-G baby requesting everyone to socially distance themselves.

• Durex India

The condom brand, Durex always comes up with brilliant witty online creative content. This time also they have done their job perfectly!

• Volkswagen India

One of the leading vehicle brands of the world, Volkswagen invests heavily in technology innovation, quality management as well as marketing. In the creative, about social distancing, through a short video clip, the brand shows the letter V O L K S of its logo separating from each other.   

• Swiggy India

Swiggy, India’s largest online food delivery platform has highlighted its ‘Contact-less delivery service’ through its creative. The contact-less delivery ensures a safe distance between the customer and the Swiggy delivery executive, making the transaction safer for both. Check out the wonderful creative: