Blake Lively captivated the crowd at the New York City premiere of her latest film, It Ends With Us, on Tuesday, August 6. The actress, 36, made a bold fashion statement by wearing a vintage Versace gown once donned by pop icon Britney Spears in 2002, stunning fans and attendees alike.

“It’s Britney’s actual dress. It should be in the Smithsonian or the Met. But it’s on me. I feel so lucky!” Lively shared excitedly.

A Tribute to Britney Spears

Blake Lively, who has been embracing a floral theme this summer in connection with her movie character Lily Bloom, paid homage to Spears by wearing the iconic gown. 

The dress features multicolored sequins, a one-shoulder halter neckline, and a unique cutout bodice with embellished flowers adorning the waist.

The actress completed her look with accessories from Lorraine Schwartz. Vibrant pink and pastel blue rings, along with matching dangle earrings, complemented the dress’s hues perfectly. 

Blake Lively chose iridescent strappy heels to keep the focus on her gown and styled her long blonde hair in loose waves. Her makeup, featuring soft pink eyeshadow and matte lipstick, seamlessly tied the look together.

On Instagram Stories, Lively honored Spears by writing, “Today’s mood. The ultimate queen who made us all want to sparkle and write and share our stories.” She continued, “Britney, us millennials all have a story of a moment, or of years that you made us want to shine and inspire awe, with strength, and joy and immensely hard work. Thank you for your example and your contribution to women telling their stories.”

Stylish Appearance with Ryan Reynolds

Accompanying Blake Lively on the red carpet was her husband, Ryan Reynolds, who wore an olive green suit accented with a white floral boutonniere, in a nod to Lively’s character. They were joined by Hugh Jackman, Reynolds’ co-star from Deadpool and Wolverine.

Embracing Floral Fashion for Film Promotion

Since the promotional tour for It Ends With Us began, Lively has consistently chosen floral-themed outfits. 

She explained her method-dressing approach: “I’m so excited; method dressing is such a thing now because years ago when I did A Simple Favor, people were like, ‘Why are you dressing like your character? Why are you in suits?’” She added, “It’s a marketing hack to try to get people to pay attention to our movie. And it worked.”

With the film’s release set for August 9, fans can look forward to more floral-inspired looks from Lively. Her dedication to method dressing not only enhances her character portrayal but also keeps the audience engaged with the film’s promotional activities.

A Fashion Strategy Rooted in Character

Lively’s commitment to her role as Lily Bloom, the owner of a floral shop, is evident in her wardrobe choices. 

The Versace gown’s floral embellishments and vibrant colors perfectly capture the essence of her character. This thoughtful approach to her outfits not only showcases Lively’s dedication to her roles but also serves as a smart promotional tactic.

Heartfelt Tribute to a Pop Icon

Lively’s admiration for Britney Spears is both genuine and touching. Her Instagram tribute highlights the profound impact Spears has had on her and many others. 

This heartfelt connection adds another layer of interest to Lively’s red-carpet appearance and the promotion of It Ends With Us.

Coordinated Style with Ryan Reynolds

The synergy between Lively and Reynolds further enhances the charm of the promotional tour. Their coordinated outfits and mutual support at events underscore their strong relationship and shared passion for their projects. 

Together, they create a captivating presence that draws attention to their work and their partnership.

Anticipation for the Film’s Release

As the release date of It Ends With Us approaches, the excitement continues to build. Blake Lively’s floral-inspired fashion, heartfelt tributes, and dedicated promotional efforts ensure the film remains in the spotlight. 

Fans eagerly await the movie’s debut, ready to see Lively’s portrayal of Lily Bloom and the impact of her meticulous Method Dressing.

Blake Lively’s recreation of Britney Spears’ iconic look at the New York City premiere of It Ends With Us showcases her dedication to her craft and her innovative approach to promotion.

Her floral-themed outfits, genuine admiration for Spears, and coordinated efforts with Ryan Reynolds create an engaging and creative promotional campaign, keeping fans and audiences excited for the film’s release.